The Kluang is a town in Kluang District, Johor, Malaysia. Kluang was founded in 1915 as the administrative capital of central Johor by the British. It is located in the centre of the state and is within 90 minutes of all major urban areas of Johor. Kluang, combined with Batu Pahat, encompasses central Johor with a market catchment of over 700,000. Over the 20th century, Kluang's economy transitioned from rubber to palm oil and now has some of Malaysia's largest organic farms. The industrial sector has also grown significantly with multinational investment and a critical mass of tile manufacturers enabling the district to be called the 'tile capital of Malaysia'. The organic farming sector has also boosted Kluang as an ecotourism destination with key farms such as Zenxin, UK Agro and Kahang Organic Rice Farm.